Email Marketing for writers: How to Build, Engage and Mesmerise Your Email List
Does Email Marketing strategies still work in 2023? this is the question most writers, who want to get their work in front of their clients and prospect ask.
Email Marketing is a type of direct marketing that help you reach your target audience with personalised content tailored to make them take specific actions. It is one of the oldest forms of marketing.
With Email marketing, writers can gather leads or a list of people who are interested in what they do, to convince them to buy their product, educate their audience and take them on a lifetime journey.
Table of Contents
What is Email Marketing?
Email marketing is a digital marketing strategy that involves sending commercial messages, promotional content, or newsletters to a group of people through email. The purpose of email marketing is to build brand awareness, establish relationships with customers, and drive sales.
Email marketing campaigns can include a variety of messages, such as product announcements, special promotions, event invitations, and newsletters. The content of the emails is typically tailored to the target audience and designed to be engaging and persuasive.
Email marketing can be highly effective because it allows businesses to reach a large number of people at a relatively low cost. It also provides the opportunity to track metrics such as open rates, click-through rates, and conversion rates, which can help businesses refine their messaging and improve their overall marketing strategy.
However, it is important for businesses to obtain permission from recipients before sending them marketing emails, as unsolicited emails can damage a company’s reputation and lead to legal issues. Additionally, emails should always include an option for recipients to unsubscribe from future emails.
What is Email Marketing?
Email marketing is a digital marketing strategy that involves sending commercial messages, promotional content, or newsletters to a group of people through email. The purpose of email marketing is to build brand awareness, establish relationships with customers, and drive sales.
Email marketing campaigns can include a variety of messages, such as product announcements, special promotions, event invitations, and newsletters. The content of the emails is typically tailored to the target audience and designed to be engaging and persuasive.
Email marketing can be highly effective because it allows businesses to reach a large number of people at a relatively low cost. It also provides the opportunity to track metrics such as open rates, click-through rates, and conversion rates, which can help businesses refine their messaging and improve their overall marketing strategy.
However, it is important for businesses to obtain permission from recipients before sending them marketing emails, as unsolicited emails can damage a company’s reputation and lead to legal issues. Additionally, emails should always include an option for recipients to unsubscribe from future emails.
Email marketing can be broken down into several key steps:
Build an email list
Start by building a list of email subscribers. You can do this by collecting email addresses through your website, social media channels, or by offering incentives such as free content or discounts in exchange for sign-ups.
Choose an email marketing platform
Select an email marketing platform that meets your needs and budget. Many platforms offer free trials or free plans for small businesses.
Develop your email marketing strategy
Determine the purpose of your email campaign, the target audience, and the message you want to convey. Make sure your emails are visually appealing, easy to read and contain a clear call to action.
Create your email content
Use the tools provided by your email marketing platform to create your email content. This can include adding images, videos, and hyperlinks to your website or social media channels.
Send your emails
Once your email is complete, you can send it to your subscribers. Be sure to test your email on different devices and email clients to ensure it looks good and functions properly.
Analyze the results
Use the analytics provided by your email marketing platform to track metrics such as open rates, click-through rates, and conversion rates. Use this data to refine your messaging and improve your future email campaigns.
In addition to these steps, it is important to comply with anti-spam laws and regulations, obtain permission from recipients before sending them marketing emails, and provide an option for recipients to unsubscribe from future emails.
How Email Marketing Can Help Writers Sell better
Email marketing can be a powerful tool for writers looking to connect with their readers, build relationships, and promote their work. Here are some tips to help you get started with email marketing:
Build your email list
Start by collecting email addresses from your readers. You can do this by offering a free e-book or short story in exchange for their email address or by including a sign-up form on your website or social media channels.
Segment your email list
Group your subscribers based on their interests, preferences, or past behaviour. This will help you personalize your emails and send targeted messages to specific groups.
Use a catchy subject line
Your subject line is the first thing your subscribers will see, so make it attention-grabbing and relevant to your message. Avoid using clickbait or deceptive subject lines.
Personalize your emails
Use your subscriber’s name in the greeting and include personalized recommendations based on their reading history or interests.
Keep your emails short and focused
Stick to one topic per email and keep your message concise and easy to read. Use bullet points or subheadings to break up your content.
Include a call to action
Encourage your subscribers to take action, such as buying your book, leaving a review, or signing up for your newsletter.
Test and optimize your emails
Experiment with different subject lines, send times, and content to see what resonates best with your audience. Use analytics to track open rates, click-through rates, and conversions.
Here are some Mindblowing facts about email marketing:
Email marketing has an average ROI of 3800%: According to a study by the Direct Marketing Association, email marketing generates an average ROI of $38 for every $1 spent.
Personalization improves email open rates: Personalized emails have an open rate of 29% compared to non-personalized emails, which have an open rate of 17%, according to a study by Statista.
Email marketing is highly effective for customer acquisition and retention: According to a study by Econsultancy, 80% of businesses say that email marketing helps them retain customers, while 44% say it is their most effective tool for customer acquisition.
Mobile optimization is crucial for email marketing success: Over 60% of emails are opened on mobile devices, according to Litmus. Therefore, it is essential to optimize emails for mobile viewing to ensure maximum engagement.
Timing is important: The best time to send emails varies depending on the audience and the message. However, studies have shown that emails sent on weekdays during mid-morning or mid-afternoon tend to have the highest open and click-through rates.
Advantages of Email Marketing
There are several advantages of email marketing:
Cost-effective
Email marketing is a highly cost-effective way to reach a large number of people. It is much less expensive than traditional marketing methods like print or television advertising.
Targeted
Email marketing allows businesses to target specific groups of people based on their interests, preferences, or past behavior. This can result in higher open rates, click-through rates, and conversion rates.
Measurable
Email marketing provides detailed analytics that can be used to track metrics such as open rates, click-through rates, and conversion rates. This data can be used to refine messaging and improve future email campaigns.
Personalized
Email marketing allows businesses to personalize their messages to individual recipients. Personalization can help improve engagement and build stronger relationships with customers.
Easy to create
Many email marketing platforms offer easy-to-use templates and drag-and-drop editors that make it simple to create professional-looking emails without the need for design or coding skills.
Automated
Email marketing can be automated, allowing businesses to send targeted messages based on specific triggers such as a new subscriber or a purchase.
types of email marketing
There are several types of email marketing campaigns that businesses can use to reach their target audience:
Newsletters
A newsletter is a regular email that is sent to subscribers on a weekly or monthly basis. It can include a variety of content such as company news, industry updates, blog articles, and promotions.
Promotional emails
Promotional emails are designed to promote a specific product or service and often include a call to action that encourages the recipient to make a purchase or take advantage of a special offer.
Welcome emails
A welcome email is sent to new subscribers to introduce them to the brand, provide them with valuable information, and encourage them to engage with the brand.
Abandoned cart emails
Abandoned cart emails are sent to customers who have added items to their shopping cart but have not completed the purchase. The email often includes a reminder of the items left in the cart and a call to action to complete the purchase.
Re-engagement emails
Re-engagement emails are sent to subscribers who have not engaged with the brand in a while. The email often includes a special offer or promotion to encourage the recipient to re-engage with the brand.
Survey emails
Survey emails are sent to customers to gather feedback on their experience with the brand. This feedback can be used to improve the customer experience and inform future marketing strategies.
Best Email Marketing Software
There are several great email marketing software options available on the market, each with its own unique features and benefits. Some of the best email marketing software platforms include
Mailchimp
Mailchimp is a popular email marketing platform that offers a wide range of features for small to medium-sized businesses. It is user-friendly, offers great email automation options, and has a drag-and-drop editor that makes creating emails easy.
Constant Contact
Constant Contact is an email marketing platform that offers a variety of templates, marketing tools, and automation features. It is especially useful for small businesses, nonprofits, and individuals who want to build their email lists and send professional-looking emails.
HubSpot
HubSpot is an all-in-one marketing platform that offers email marketing tools as well as CRM, marketing automation, and social media management tools. It is best suited for larger businesses that need more advanced marketing tools.
Sendinblue
Sendinblue is a comprehensive email marketing platform that offers a range of features, including email automation, SMS marketing, and CRM. It also offers a free plan that allows users to send up to 300 emails per day.
Campaign Monitor
Campaign Monitor is an email marketing platform that offers a range of email templates, automation features, and integrations. It is user-friendly and offers great customer support.
Element of a great Email Copy
There are several elements that make up a great email copy:
Attention-grabbing subject line
A great email copy starts with an attention-grabbing subject line that entices the recipient to open the email. The subject line should be short, concise, and relevant to the message of the email.
Clear and concise message
The body of the email should have a clear and concise message that gets straight to the point. Avoid using long paragraphs and make use of bullet points and subheadings to break up the text.
Engaging tone
The tone of the email should be engaging and conversational, making the recipient feel like they are having a conversation with a friend. Use language that is easy to understand and avoid using jargon or technical terms that may confuse the recipient.
Personalization
Personalizing the email by including the recipient’s name or other relevant information can help increase engagement and build stronger relationships with customers.
Call to action
The email should include a clear call to action that tells the recipient what to do next, whether it’s to make a purchase, sign up for a newsletter, or visit a website. Make sure the call to action is prominent and easy to find.
Mobile optimization
With more people accessing emails on their mobile devices, it’s important to make sure the email is optimized for mobile viewing. Use a responsive design that adjusts to the size of the screen and avoid using small fonts or images that may be difficult to see on a mobile device.
Email marketing is about building relationships with your readers, not just promoting your work. Be authentic, engaging, and helpful in your emails, and your subscribers will be more likely to stay engaged and interested in your writing.
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